Free Bounce Rate Calculator
Calculate your website's bounce rate and analyze user engagement
What is Bounce Rate?
Bounce rate is the percentage of visitors who navigate away from your website after viewing only one page. It's a key metric for understanding user engagement and the effectiveness of your landing pages in retaining visitors.
How to Calculate Bounce Rate
The bounce rate formula is:
For example, if you have 300 bounces from 1,000 sessions, your bounce rate would be 30%.
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Frequently Asked Questions
What is a good bounce rate?
A good bounce rate varies by industry and website type. For most websites, a bounce rate between 40-60% is average. E-commerce sites typically aim for 20-45%, while blogs might see 65-90% as normal since readers often come for specific content.
How can I reduce bounce rate?
Improve your bounce rate by enhancing page load speed, making navigation intuitive, ensuring content matches search intent, optimizing for mobile devices, and creating compelling calls-to-action that encourage further exploration.
Why is bounce rate important?
Bounce rate helps you understand user engagement and content relevance. A high bounce rate might indicate issues with user experience, content quality, or website performance. It's particularly important for landing pages and conversion optimization.