Free CTR Calculator
Calculate your Click-Through Rate (CTR) easily and analyze your ad performance
What is CTR?
Click-Through Rate (CTR) is a key performance metric that measures the percentage of people who click on your ad or link after seeing it. It's a crucial indicator of how effective your ad is at attracting interested users and driving engagement.
How to Calculate CTR
The CTR formula is straightforward:
For example, if your ad receives 100 clicks from 1,000 impressions, your CTR would be 10%.
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Frequently Asked Questions
What is a good CTR?
A good CTR varies by industry and platform. For Google Ads, the average CTR is around 2% for search ads and 0.35% for display ads. For Facebook ads, 1-2% is considered good, while email marketing often sees CTRs between 2-5%.
How can I improve my CTR?
Improve your CTR by writing compelling ad copy, using strong call-to-actions, targeting the right audience, testing different ad creatives, and ensuring your ads are relevant to your target keywords and audience intent.
Why is CTR important?
CTR is important because it indicates how well your ads resonate with your audience. A higher CTR generally means better ad relevance and can lead to improved Quality Scores in platforms like Google Ads, potentially reducing your cost per click.